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Analysis of the application of hotel fragrance in space fragrance
Release time:
Aug 13,2024
When you step into a hotel, the first impression that comes into view is usually the hotel lobby, but that is only a visual impression. I wonder if you have noticed that after entering the hotel, there is usually a faint fragrance that penetrates into the nose between breaths, which is the unique smell of the hotel.
According to research, fragrance, memory, and emotion all originate from the same part of the brain to process feelings, so fragrance can directly affect people's emotions. Comfortable fragrance can make people feel relaxed and happy, while strong and pungent fragrance makes people feel uncomfortable.
How to create a sense of comfort and belonging in the hotel is the core content of hotel products. Improving the comfort of products is the main measure and means for hotels to cater to the market, attract guests, and improve comprehensive competitiveness and market share. It is the main measure and direction of the hotel industry to improve quality. Comfort is a feeling of people and a complex dynamic concept. On the basis of meeting the minimum and basic guarantees such as customer safety and health, the creation of hotel comfort must grasp the key points and grasp the core.
The hotel environment mainly includes three levels: the first is the hardware environment, which refers to whether the hotel's buildings, facilities and equipment are reasonable, effective and convenient, such as the overall color matching of the guest rooms, lighting effects, water quality and water pressure, temperature, humidity, etc., which can bring customers a comfortable feeling to the greatest extent; the second is the service environment, which refers to whether the hotel staff's service is accurate, fast and warm; the third is the psychological environment, which refers to whether the hotel's grade, brand, social reputation, safety, hygiene, etc. can provide a sense of respect. If the stimulation of the above three environments is too small, customers will not have a special impression of this hotel and it will be difficult for them to become repeat customers; if the stimulation is too large, customers will feel that the service is excessive and the service is disturbed, and customers will choose to complain or leave; only when the stimulation is controlled within the range of customer adaptation, customers will feel free, relaxed, comfortable and satisfied, and have a comfortable feeling. It can be seen that the hotel comfort is a comprehensive environmental embodiment of the organic combination of hotel hardware and software.
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